Sampling with I AM Co. allows us to gain quick, consumer insights into newly launched products. The 1000 samples provide us a great base of initial feedback – the monthly reports are succinct and super useful for presentations and further decision making around products. It’s an ongoing challenge to reach consumers on social media outside of our own channels and I AM Co. helps us to do this with minimal effort on our end – always a bonus! I AM Co. puts us straight into the hands and mouths of exactly the right target consumer - buyers interested in health and wellness with a bit of money to spend! These types of shoppers are key to the success of our products and I AM Co. allows us to reach them first and awareness naturally spreads from here. We also love collaborative activities outside of the sample box, we’re looking forward to being part of I AM Co’s continued growth and marketing activities. We enjoy a very easy partnership with I AM Co. We send the product to the same address each month and I Am Co. do their thing. Emma and Chantelle are on the ball, we receive the report promptly at months end and they’re always speedy with queries and communication. We choose to include the I AM Co. Delight Box features as part of our marketing strategy as we love their boutique look and feel. They focus on meaningful and useful recipes and experiences for consumers rather than just shoving a bunch of products in a box. There’s a lot of care in what they do each month."
In home sampling is recognised as a key touch point in our target’s path to purchase and allowed our consumers to trial the product in their own time and environment. The Delight Box subscription service is a fantastic sampling option targeting females that are interested in health and wellbeing, and given the Tasti brand has recently expanded its portfolio into better for you, wholefood based snacking options, we felt that I AM Co. could help us drive awareness and trial of our wholefood products with the right target audience in mind. The Delight Box and its supporting social content has proven to be a valuable option for Tasti and one which the business will certainly utilise again for future opportunities. Given the brand exposure Tasti has achieved via the Delight Box subscription service and its supporting social content, Tasti will certainly look to use I AM Co. for future sampling opportunities to drive awareness and trial of its products."
We love featuring our products in the Delight Box as its subscribers perfectly match our target audience. Unfiltered comments that come along with the Delight box report are very useful when we do a product review or a new product launch."
For us, the I AM Co campaign proved to be more popular than expected. I think the bee month campaign made it a good fit for our brand. We also were given the chance to get product into the hands of a totally new demographic, which haven’t experienced the brand before. Please keep Bees Brilliance in mind if you’ve got any other fun marketing campaigns coming up."
Overall my feedback is that the promotion was well worth doing as we connected with a new customer group. We hope that over time this will generate some new sales, and I realize that I need to change our game if I want to create an 'Insta-brand'. So, much food for thought for us, and on a separate note, I very much enjoyed working with you, and look forward to doing it all again at some point."
I just wanted to say thank you so much to the team at I AM Co!! We absolutely loved being part of the monthly Delight Box and you made it a breeze. We loved seeing all the photo’s you guys provided and the honest feedback about Switchel was just brilliant, much more detailed than I thought I would receive. I’m in talks at the moment with a lady who owns a business and she received our drink in the August box and is considering stocking us in her store, I actually didn’t think the box would open up these kind of opportunities, I really was doing it so people would taste our drink and support our stockist over other drinks but now it's also creating new stockist. After I received the box myself, I reached out to another company that was featured in the same box and they joined with us at The Taste of Auckland. This was also unexpected but what a great way of connecting companies together. I would recommend partnering with I AM Co. and featuring in the Delight Box as it’s far better than a one- dimensional print campaign with in-home sampling giving great results. We chose to partner with I AM CO. as a new and exciting channel and they have a great social media network. The feedback on our product exceeded our expectations."
What marketing objectives did Harraways wanted to achieve?
- - Unique profiling/explanation/
experience of NPD from our side to a distinct target was achieved.
- - Great consumer insights delivered back to us in an easy to digest format to act on was achieved.
- - Social media leverage achieved.
What results were achieved?
- - Increased visibility/awareness and trial at extremely good value for money.
- - Further consumer insights.
What benefits did you gain from the partnership?
- - Professionalism of each of the campaign boxes sent out and hence the ‘consumer appeal’ of each campaign reflects well on our range too.
- - A boost to our social media strategy.
Why would you recommend a partnership and sampling camapign with I AM Co?
- - Offers professional service.
- - Delivers an awesome consumer product.
- - Delivers actionable, easy to follow insights from each campaign.
- - Good social media leverage potential.
- - Extremely good value for money versus your competitors (e.g. Black Box) – well done!
What did you enjoy the most about the collaboration?
Seeing our new product presented so nicely in a unique boxed sample…it looked a truly great presentation.
Why did you choose a partnership with I AM Co?
We had some success with other similar offerings e.g. Black Box and wanted to trial the competitor.
What impacts have you seen to date?
- It's really too early to say for HARR-OS ®, but some broad thoughts:
- - Likely outcome from earlier campaigns will be to use the insight reports to help us shape ‘mark 2’ flavours/variants/renovation needs.
- - Insights have also provided a clearer understanding of how our envisaged customer sees the range versus other snack alternatives.
- - Awareness (given a limited launch spend) has been quite evident from anecdotal feedback. Undoubtedly the I AM Co. campaigns have helped in this mix to drive these comments.
What about the collaboration exceeded your expectations?
The professionalism of the I AM Co. team, how good the consumer package for each campaign has come out – well done!"
We have worked with I AM Co. several times, and we have loved the social activity around their amazing boxes each and every time – both from I AM Co. and from their subscribers! They’ve helped us get into 1,000 households with great consumer feedback.
The whole process of working with I AM Co. is super simple and easy. We love aligning our products with their subscribers and would definitely look into more promotions with their future boxes."
We have enjoyed discovering and understanding the goodness at I AM Co. It’s never hard to find an audience to give samples away to, but finding an engaged and passionate audience that meets a target segment is refreshing. The I AM Co. team create a fabulously themed opportunity for us to showcase products. They are considered and purposeful in their execution which is professional, thoughtful and delightful to the receiver. Added to that their slick management, communication and desire for their customers to have a positive experience with their brand and partnering brands makes this relationship refreshingly valuable."
What marketing objectives were you wanting to achieve before partnering with I AM Co.?
Brand and product awareness.
What result(s) you able to achieve from your I AM Co. sampling campaign(s)?
Getting product into consumers hands that may have not heard of Mossop's or tried any of our products.
What benefit(s) did you receive from your I AM Co. partnership?
Increased brand and product awareness.
Within your industry, why would you recommend I AM Co. to business owners or brand managers who might be considering sampling as part of their marketing activity?
You receive very honest feedback as comments are made to Delight Box not directly to the supplying company so I think people are a bit more honest.
What do/did you enjoy most about the I AM Co. partnership?
Enjoyed the fact that they had a box specifically aimed at 'Bee Aware' month which fits nicely with our brand and products. Presentation was really nice.
What made you choose I AM Co. over potentially other marketing activities included as part of your marketing strategy?
We wanted to try something new and better odds. You can pay hundreds and thousands on ads but theres no way to tell if they have actually generated sales. This way you may not necessarily know if you've generated sales but you know for a fact that you've got your product into the hands of at least 1000 people and they have tried your product which can then lead to sales.
What impact(s) have the insights you’ve gained through this partnership had on business activities such as marketing, customer care, distribution, packaging, product development?
There were three main concerns that have been raised – people are conscious of individually wrapped lozenges and impact on the environment, people either didn't know about the product or didn't know where to buy and more lozenges per box. All good things to consider in order to provide a better product.
What has exceeded your expectations since working with us?
Process has been really easy and the communication has been very good. Delight to work with."
We were looking for ways to engage with health conscious consumers and discovered I AM Co. Delight Boxes. I AM Co. offered an affordable sampling opportunity for our Roasted Seed Toppers directly to our target audience. In addition we received invaluable consumer feedback about our range which has led to product improvements and direction for marketing strategy.
Another challenge for us is reaching a wider network of people over social media, I AM Co. helped us achieve this and we enjoyed seeing all the images of our product pop up over the month. The team at I AM Co.are great to work with and offer a professional service with a boutique feel – which suited our brand."
The I AM Co. team were an absolute delight to work with, they were super friendly and passionate about promoting our Apple Cider Vinegar in their subscription box. Not to mention they were always very prompt and professional with all our correspondence, which made everything easy and smooth going. Daily Organics looks forward to working with them again in the future!""
We have used I AM Co. now on several of our in-market products along with new product launches. In the fast-moving world of social media, I AM Co. help us to receive feedback from potential customers in real time with minimal effort on our part which is essential for the success of our products in the New Zealand supermarkets. The customer anticipates receiving a beautiful presented box full of goodies that are new to market or new to them and are often the first to sample these and give feedback. Product awareness and collaboration with these customers is essential and starts when they open their box, view and taste our delicious products which leads onto our domestic sales.
We look forward to working with I AM Co in the future.
Yours in Goodness,