Our Philosophy

Here at I AM Co. we are firm believers in the power of the mind, which is where the concept of I AM comes from. Through the use of affirmations, we hope to empower you to take control of your thoughts and amp up your self-love!

I AM are two very powerful words, which roughly translate to SOHUM (soham) in the yogic tradition. This is a well-known universal mantra – a phrase repeated for a focused positive effect on the mind and is usually translated as I AM That, I AM You, I AM One. Explaining the beautiful fact that we are all connected in the Universe as one. We all know that healthy food alone won’t create lasting changes in our bodies. We must first change our internal thoughts towards ourselves to manifest long-lasting change.

Using personal affirmations daily can be transformative and game-changing. After all, it’s up to each individual to shape their own lives, beginning with these positive thoughts.

What affirmation suits you today? Repeat it mentally: I AM worthy, I AM loved, I AM enough, I AM grateful…